our story

How Mahesh Rakhi was born

Founded in 1994, Mahesh Rakhi was born from a simple idea and a lot of hard work with a vision to redefine the Rakhi experience. It all began when we relocated our seasonal trading business from our village to Ahmedabad to overcome frequent flooding while seeking new opportunities.

Emerging as India’s Leading Manufacturer

From our humble beginnings in the village of Bhabhar, Gujarat, to becoming a respected name across the nation, our journey has been guided by our dedication to surpassing customer expectations. Over the years, our commitment to crafting exceptional Rakhis has made Mahesh Rakhi a beloved brand, cherished by customers nationwide.

Our Mission

Our mission is to be the top provider of culturally inspired, high-quality Rakhis, blending tradition with innovation to offer unparalleled choices and service.

Our Vision

Through continuous innovation, strategic partnerships, and a customer-centric approach, we aim to become a global leader in the Rakhi industry.

What sets us apart

At Mahesh Rakhi, we’re more than just Rakhi makers; we’re creators of joy, weaving threads of love that bind hearts together in culture and celebration. Our unwavering commitment to excellence offers an unparalleled range of designs and quality materials. Moreover, we strive to go above and beyond to exceed expectations and create unforgettable moments for our customers.

Designs rooted in culture

From intricate patterns passed down through generations to modern interpretations of age-old motifs, each of our rakhis is rooted in customs and inspired by India’s rich cultural heritage. Whether you’re looking for a classic timeless rakhi or a cool contemporary design, we’ve got you covered with our edit of rakhis.

Meet Our Team

Our dedicated team is the heart and soul behind every Rakhi we create. From our skilled artisans who craft each thread with precision to our visionary leaders who guide our path, we work together with passion and expertise. Together, we are committed to upholding the tradition of Raksha Bandhan and delivering unforgettable experiences to our customers worldwide.

Empowering Lives, Sustaining Livelihoods

We’re committed to empowering communities and sustaining livelihoods. By partnering with skilled artisans and supporting women’s groups, we create opportunities for economic empowerment. Through fair trade practices and ethical sourcing, every Rakhi purchased contributes to this empowering journey, making a positive impact on lives and communities across India.